Stanford hires former Nike CEO Donahoe as AD

Stanford has hired former Nike CEO John Donahoe as the school’s new athletic director, the university announced Thursday.

Donahoe, 65, will arrive in the collegiate athletic director space with a vast swath of business experience, as Stanford officials viewed him as a “unicorn candidate” because of both his business ties and history at the school. Stanford coveted a nontraditional candidate for the role, and Donahoe’s hire delivers a seasoned CEO with stints at Nike, Bain & Company and eBay. He also served as the board chair of PayPal.

He also brings strong Stanford ties as a 1986 MBA graduate. He has had two stints on the Stanford business school’s advisory board, including currently serving in that role.

“My north star for 40 years has been servant leadership, and it is a tremendous honor to be able to come back to serve a university I love and to lead Stanford Athletics through a pivotal and tumultuous time in collegiate sports,” Donahoe said in a statement. “Stanford has enormous strengths and enormous potential in a changing environment, including being the model for achieving both academic and athletic excellence at the highest levels. I can’t wait to work in partnership with the Stanford team to build momentum for Stanford Athletics and ensure the best possible experiences for our student-athletes.”

Donahoe replaces Bernard Muir, who announced in February that he was stepping down after serving in that role since 2012. Alden Mitchell has been the school’s interim athletic director.

The hire is a head-turning one for Stanford, bringing in someone with Donahoe’s high-level business experience. And it comes at a time when the athletic department has struggled in its highest-profile sports, as football is amid four consecutive 3-9 seasons and the men’s basketball team hasn’t reached the NCAA tournament since 2014.

In hiring Donahoe, Stanford is aiming for someone who can find an innovative way to support general manager Andrew Luck and the football program while also figuring out a sustainable model for the future of Stanford’s Olympic sports.

“Stanford occupies a unique place in the national athletics landscape,” university president Jonathan Levin said in a statement. “We needed a distinctive leader — someone with the vision, judgment, and strategic acumen for a new era of college athletics, and with a deep appreciation for Stanford’s model of scholar-athlete excellence. John embodies these characteristics. We’re grateful he has agreed to lead Stanford Athletics through this critical period in college sports.”

Stanford’s Olympic sports remain the best in the country, as Stanford athletes or former athletes accounted for 39 medals at the 2024 Paris Olympics. If Stanford were a country, it would have tied with Canada for the 11th-most medals. Stanford has also won 26 of the possible 31 director’s cups for overall athletic success in college, including a 25-year streak from 1995 to 2019.

School officials approached Donahoe in recent weeks about the position, with both Levin and former women’s basketball coach Tara VanDerveer among the chief recruiters. Donahoe has a long-standing relationship with both, as he maintained strong ties to the school throughout his career.

Sources said Luck will report to Donahoe. Luck spent time with him in the interview process and is excited to work with him, sources said. It’s also a change from the prior structure, as upon Luck’s hiring he had been slated to report to Levin.

“I am absolutely thrilled John Donahoe is joining as our next athletic director,” Luck said in a statement. “He brings unparalleled experience and elite leadership to our athletic department in a time of opportunity and change. I could not be more excited to partner with and learn from him.”

Stanford is set to begin a football season in which it is picked to finish last in the 17-team ACC. Former NFL coach Frank Reich is the interim coach, and both sides have made clear this is a definitive interim situation and that he won’t return after the 2025 season.