Savers across the UK are being offered a record number of accounts and products and with interest rates still well above 4 per cent on the most competitive options, should make sure their cash is working hard.
Data from Moneyfacts shows the number of savings accounts has risen to 2,486, including ISAs, the highest number on record. Cash ISAs alone, meanwhile, also saw the largest monthly rise since May 2024 and, with 712 offers in total, is the most since Moneyfacts started recording.
Both numbers come as the final tax year gets underway in which all savers are able to deposit a full £20,000 annual allowance into a cash ISA.
Starting from April 2027, under-65s will only be able to save a maximum of £12,000 into the tax-free savings wrappers, with the additional £8,000 reserved for investment purposes, such as a stocks and shares ISA.
That’s as part of a wider push from the government to encourage more people to invest, to build future wealth.
High interest rates are important not only to earn a good return on cash, but to ensure money doesn’t lose its value, or buying power, when measured against rising prices; in other words, inflation, which currently sits at around 3 per cent and is set to rise.
That means consumers should whenever possible look to be beating that rate as a minimum when it comes to their saving accounts, and plenty of places are still offering 4.5 per cent and even higher right now.
“This year the competition around ISA season was particularly strong, fuelled by the fact that for savers under 65 it’s the final year for them to utilise their full £20,000 allowance. Providers have been enticing new deposits with attractive deals,” said Caitlyn Eastell, personal finance analyst at Moneyfacts.
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“Savers should be taking advantage of this all-time high, and it may be especially timely as the new tax-year is the perfect window to review their current deal and switch to ensure they can maximise their returns before thresholds tighten.
“The number of savings deals paying above the Bank of England base rate has surged to its highest level since December 2021. While this could largely be driven by base rate remaining unchanged several months, providers have also been proactively adjusting rates in response to shifting interest rate expectations.
“Fixed rates reflect this change, with the average one-year ISA rising to over 4 per cent, reaching its highest point since May 2025, while its non-ISA counterpart saw its biggest increase since September 2023. Savers may enjoy more competitive returns in this environment; however, it can be a tricky balancing act because sharp spikes to household bills and inflation could quickly catch up, meaning savers may be left out of pocket.”
Meanwhile, thisbank has pointed to growing evidence showing that many households have multiple money accounts, but no clear overview of their true financial position.
Reviewing accounts – including joint and old current accounts – can turn up unexpected cash reserves, help families realise which subscriptions they are paying for but are no longer using and aid better budgeting, the bank says, giving a better understanding of where income and expenses match up.
“For many households, financial stress is exacerbated by complexity. By taking a simple, step-by-step approach, people can implement structure and clarity in their everyday financial management,” said Chris Waring, CEO of thisbank, while recommending each savings account has a particular role, such as everyday spending, long-term emergency buffer or fixed-term saver accounts with strong rates for predictable returns.
Underlining the need to be aware of where consumers are choosing to put their cash, analysis by savings app Spring shows that a huge majority of premium, paid-for accounts come with poorer returns, tiered interest rates or withdrawal restrictions.
Under a quarter (23 per cent) of easy access savings accounts on premium current accounts on the market are free of additional restrictions, their research showed, which included lower returns after £4,000 in an account with one, a paltry 1.35 per cent on balances under £100,000 elsewhere and nearly a third (30 per cent) having withdrawal limits.
