{"id":1305,"date":"2024-02-13T02:08:34","date_gmt":"2024-02-13T02:08:34","guid":{"rendered":"https:\/\/ventil.rs\/blog\/life-style\/tiger-woods-introduces-his-new-brand-sun-day-red\/"},"modified":"2024-02-13T02:08:34","modified_gmt":"2024-02-13T02:08:34","slug":"tiger-woods-introduces-his-new-brand-sun-day-red","status":"publish","type":"post","link":"https:\/\/ventil.rs\/blog\/life-style\/tiger-woods-introduces-his-new-brand-sun-day-red\/","title":{"rendered":"Tiger Woods Introduces His New Brand: Sun Day Red"},"content":{"rendered":"


\n<\/p>\n

\n
\n

For even those who have only a passing interest in golf, one of the sport\u2019s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh.<\/p>\n

That image is officially in the past, however. In January<\/a>, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts<\/a> that Mr. Woods wore during many final rounds on Sundays.<\/p>\n

When Mr. Woods announced the ending of his partnership with Nike, he said there would \u201ccertainly be another chapter.\u201d On Monday, he and his new brand sponsor, TaylorMade Golf, made clear that the next chapter would again include a red polo shirt. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red.<\/p>\n

Sun Day Red is marketed as a \u201clifestyle brand\u201d for both sports fans and non-athletes and will include apparel \u2014 even cashmere sweaters \u2014 and shoes, David Abeles, chief executive of TaylorMade, said in an interview. (Mr. Woods switched to FootJoy shoes from Nike<\/a> after his car crash in 2021<\/a>.)<\/p>\n<\/div>\n