{"id":3109,"date":"2025-01-22T22:35:49","date_gmt":"2025-01-22T22:35:49","guid":{"rendered":"https:\/\/ventil.rs\/blog\/business\/as-d-e-i-programs-come-under-attack-companies-like-costco-and-microsoft-forge-ahead\/"},"modified":"2025-01-22T22:35:49","modified_gmt":"2025-01-22T22:35:49","slug":"as-d-e-i-programs-come-under-attack-companies-like-costco-and-microsoft-forge-ahead","status":"publish","type":"post","link":"https:\/\/ventil.rs\/blog\/business\/as-d-e-i-programs-come-under-attack-companies-like-costco-and-microsoft-forge-ahead\/","title":{"rendered":"As D.E.I. Programs Come Under Attack, Companies Like Costco and Microsoft Forge Ahead"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-testid=\"companionColumn-0\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">As corporate diversity and inclusion programs come under attack, not all companies have scaled back.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">At Costco\u2019s annual meeting on Thursday, shareholders will vote on a proposal from the National Center for Public Policy Research, a conservative think tank, that would require the company to report on any potential risks diversity programs could pose to profits.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Ahead of the vote, Costco\u2019s board delivered a full-throated defense of D.E.I., arguing that such initiatives reward shareholders and \u201cenhance our capacity to attract and retain employees who will help our business succeed.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Unlike Costco, some of the biggest companies in the country have rolled back efforts to increase workplace racial and gender equity \u2014 or at least been quieter about them. They\u2019ve pulled back from these initiatives under pressure from discrimination lawsuits, campaigns by social media influencers like Robby Starbuck and efforts by President Trump, who on Tuesday signed an <a class=\"css-yywogo\" href=\"https:\/\/www.whitehouse.gov\/presidential-actions\/2025\/01\/ending-illegal-discrimination-and-restoring-merit-based-opportunity\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">executive order<\/a> directing government agencies to investigate D.E.I. programs at publicly traded corporations.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-1\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">But Costco is one of several large public companies that are publicly maintaining D.E.I. efforts despite the mounting pressure. At many of those companies, commitments to diversity have been in place for more than a decade.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">This month, Apple opposed a similar proposal from the think tank. \u201cWe strive to create a culture of belonging where everyone can do their best work,\u201d its board wrote to shareholders.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In October, Satya Nadella, the chief executive of Microsoft, wrote in the company\u2019s annual report on diversity and inclusion that these values \u201censure our work force represents the planet we serve, and that the products we build always meet our customers\u2019 needs.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">This week, Pinterest\u2019s chief legal officer, Wanji Walcott, wrote on LinkedIn that the company\u2019s \u201cinvestments in a diverse and inclusive work force with equitable opportunities\u201d create \u201cimmense value for users and advertisers alike.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">And on Wednesday, Jamie Dimon, the chief executive of JPMorgan Chase, said the company would not back away from its D.E.I efforts in response to activists. \u201cBring them on,\u201d he said in an interview with CNBC.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-2\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Costco, Microsoft, Apple, Pinterest and JPMorgan did not immediately respond to a request for comment on the impact of Mr. Trump\u2019s executive order on Tuesday, which calls for agencies to identify \u201cthe most egregious and discriminatory D.E.I. practitioners\u201d and propose potential legal or regulatory actions. On Wednesday, Mr. Starbuck said on social media that D.E.I. was \u201ccornered and in a position to die but we must be punishing and relentless in finishing this ideology off.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Shareholder proposals have become a popular way for corporate activists to contest and support diversity efforts, climate commitments and other social issues. But compared with social media attacks, they have so far yielded few results. Companies including Lowe\u2019s, Molson Coors and Toyota announced changes to their policies after Mr. Starbuck targeted them on social media (\u201cWe\u2019ll eventually get to Costco,\u201d Mr. Starbuck wrote on X, but they \u201cwere not a company we had down to work on in early 2025.\u201d). But most companies routinely reject shareholder proposals, preferring to maintain control over their policies \u2014 even if they are already considering similar changes internally.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In 2024, the National Center for Public Policy Research filed proposals to contest environmental, social and governance policies at 61 companies. None of the proposals passed, and they averaged just 2 percent support, according to the database Proxymonitor.org. John Deere and Boeing were among the companies to oppose the think tank\u2019s anti-D.E.I. proposals, though they later rolled back their diversity programs.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Costco\u2019s opposition to the think tank\u2019s proposal drew attention because it was particularly forceful.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Beth Young, a corporate governance lawyer who advises institutional investors on shareholder proposals, said Costco may be more resistant to cultural headwinds than most companies because it began its diversity and inclusion initiatives long ago. It hired its first chief diversity officer as early as 2004. \u201cThey\u2019ve had these commitments for a long time and have attracted an investor base that is at least somewhat aligned with their approach,\u201d she said.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-3\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Apple established its first employee groups in 1986 and its supplier diversity program in 1993. Pinterest <a class=\"css-yywogo\" href=\"https:\/\/newsroom-archive.pinterest.com\/our-plan-for-a-more-diverse-pinterest-2015\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">publicly<\/a> announced its first diversity goals in 2015. And Microsoft\u2019s chief diversity officer, Lindsay-Rae McIntyre, wrote in a LinkedIn <a class=\"css-yywogo\" href=\"https:\/\/www.linkedin.com\/posts\/lindsayraemcintyre_last-week-media-coverage-inaccurately-implied-activity-7221155774943707136-_8VU\/\" title=\"\" rel=\"noopener noreferrer\" target=\"_blank\">post<\/a> that \u201cMicrosoft\u2019s original mission required a commitment to diversity and inclusion.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Companies with historical commitments to diversity may view maintaining those benefits as something employees expect, said Vicky Slade, a lawyer at the law firm Davis Wright Tremaine. \u201cEmployers understand that if they\u2019ve expressed their values and their commitment to their employees, that is something that matters to retain talent,\u201d she said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Costco\u2019s relationship with its employees reached a delicate inflection point after a union that represents around 18,000 of its workers voted to authorize a strike if an agreement was not reached in contract negotiations by Jan. 31.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Some companies have aimed their messages of continued support for diversity and inclusion directly at employees. Etsy\u2019s chief executive, Josh Silverman, wrote in an internal memo reviewed by The New York Times that \u201cEtsy remains steadfast in our commitment to building a diverse and inclusive workplace\u201d despite \u201ca broad trend of companies shifting their stances on diversity, equity and inclusion.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">That trend is evident in hiring patterns. In the first two weeks of the year, 561 postings on ZipRecruiter for jobs in D.E.I. programs were active \u2014 a 93 percent decline from the same period in 2024.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div data-testid=\"companionColumn-4\">\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThis sharp drop suggests that the backlash, which in 2024 largely centered on high-profile companies, could now be spreading to smaller firms and less visible sectors of the economy,\u201d Julia Pollak, chief economist at ZipRecruiter, said in an email.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Others see the current trends as a reflection of whether a business is truly dedicated to diversity.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe companies that were never really committed may use this moment as an opportunity to step back and revert to the status quo,\u201d said John Rice, founder and chief executive of Management Leadership for Tomorrow, a nonprofit that works to advance economic mobility for underrepresented communities. \u201cOthers who\u2019ve been doing this work for a long time are going to keep doing it.\u201d<\/p>\n<p class=\"css-798hid etfikam0\">Jordyn Holman<!-- --> contributed reporting.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.nytimes.com\/2025\/01\/22\/business\/dei-programs-initiatives-costco-microsoft.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As corporate diversity and inclusion programs come under attack, not all companies have scaled back. At Costco\u2019s annual meeting on Thursday, shareholders will vote on a proposal from the National Center for Public Policy Research, a conservative think tank, that would require the company to report on any potential risks diversity programs could pose to&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/ventil.rs\/blog\/business\/as-d-e-i-programs-come-under-attack-companies-like-costco-and-microsoft-forge-ahead\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;As D.E.I. Programs Come Under Attack, Companies Like Costco and Microsoft Forge Ahead&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":3110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static01.nyt.com\/images\/2025\/01\/23\/multimedia\/22COSTCO-DEI-print\/22COSTCO-DEI-zqjc-facebookJumbo.jpg","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As D.E.I. 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