{"id":3981,"date":"2025-07-18T16:27:43","date_gmt":"2025-07-18T16:27:43","guid":{"rendered":"https:\/\/ventil.rs\/blog\/entertainment\/peacock-raising-its-subscription-rates-by-3-starting-next-week\/"},"modified":"2025-07-18T16:27:43","modified_gmt":"2025-07-18T16:27:43","slug":"peacock-raising-its-subscription-rates-by-3-starting-next-week","status":"publish","type":"post","link":"https:\/\/ventil.rs\/blog\/entertainment\/peacock-raising-its-subscription-rates-by-3-starting-next-week\/","title":{"rendered":"Peacock raising its subscription rates by $3 starting next week"},"content":{"rendered":"


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Peacock will soon be charging consumers more to admire its plumage.<\/p>\n

The Comcast-owned streaming service is hiking its subscription rates by $3 starting next week, Peacock confirmed. Beginning on July 23, new and returning subscribers will pay $10.99 a month for Peacock Premium and $16.99 a month for Premium Plus.<\/p>\n

Peacock Premium is the platform’s ad-supported subscription option, while Premium Plus is ad-free and comes with access to live programming from NBC channels, along with the ability to download certain content for offline viewings.\u00a0<\/p>\n

The platform’s annual subscription rates will increase by $30 to $109.99 for Peacock Premium and to $169.99 for Premium Plus.\u202f\u00a0<\/p>\n

Comcast, a media and technology company, also owns NBCUniversal, NBC, Telemundo and local TV stations, while its international media outlets includes Sky Sports.\u00a0<\/p>\n

Peacock subscribers will see the new rates applied on or after August 22 based on their billing cycle, according to the streaming provider. The platform is also testing out a cheaper tier called “Select” that will feature current seasons of programming on NBC and Bravo and access to a “broad” library of titles, Peacock said. The Select tier will be priced at $7.99 a month and $79.99 a year.<\/p>\n

As of the end of its first quarter, Peacock had 41 million paid subscribers, up from 34 million in the year-ago period, according to a securities\u00a0filing<\/a>.\u00a0<\/p>\n

The price hikes follow the success of NBC programming such as reality dating series “Love Island USA” and the “Real Housewives” franchise on Bravo, as well as live sporting events,\u00a0<\/strong>according to Peacock.<\/p>\n

As of June, 46% of Americans watch TV and movies over streaming platforms, compared with roughly 23% on cable and 18% on legacy broadworks, according Nielsen<\/a>.<\/p>\n

“Consumers are now spending more time each day streaming TV than watching broadcast and cable TV combined,” Richard Greenfield, a media analyst with research firm LightShed Partners, said in a report.\u00a0<\/p>\n

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